Referências bibliográficas
Administração de Marketing
- Marcos Cobra
Marketing Plans
- Malcolm McDonald
Marketing: Best Practices
- Michael Czinkota, Peter Dickson, Patrick Dune, Abbie Griffin etc.
Marketing: Relationships, Quality, Value
- William Nickels & Marian Burk Wood
How Stuff Works
- Lee Ann Obringer
The Comming of Post; industry society
- Daniel Bell
Marketing Essencial
- Marcos Cobra
Competição: Estratégias Competitivas Essenciais
- Michael Porter