Referências bibliográficas

Administração de Marketing
- Marcos Cobra

Marketing Plans
- Malcolm McDonald

Marketing: Best Practices
- Michael Czinkota, Peter Dickson, Patrick Dune, Abbie Griffin etc.

Marketing: Relationships, Quality, Value
- William Nickels & Marian Burk Wood

How Stuff Works
- Lee Ann Obringer

The Comming of Post; industry society
- Daniel Bell

Marketing Essencial
- Marcos Cobra

Competição: Estratégias Competitivas Essenciais
- Michael Porter